Initial objective
Integrate generative AI into the Social Marketing app and optimize for app launch.
Outcome
Successfully launched a new AI workflow with a 92% success rate. Optimized the existing experience for mobile use.
Timeline
12 weeks
My role
Lead Product Designer
Key collaborators
Product manager | Development team | Internal fulfillment teams | Vendasta customers
Deliverables
Interactive hi-fid prototype | User research report | Confluence documentation
Key tools
Figma | Confluence
Design System
Galaxy (adherence and contribution)
Image — Open license: Vendasta. Copyright terms and license: Public Domain.
The Broadly Acquisition
In 2023 Vendasta acquired Broadly; a customer engagement and reputation management company serving SMBs.
A key aspect of the acquisition included marrying the solutions of Broadly with Vendasta. Broadly's customers heavily preferred accessing the platform via mobile devices. This left us with the challenge of reworking our Social Marketing tool which had, until this point, been optimized for desktop based agencies.
The emergence of generative AI
At around the same time generative AI was making it's debut into the tech space thanks to the emergence of LLMs and generative solutions.
Vendasta moved very quickly on it's initial integrations with this tech, the key workflow in Social Marketing for generating social content was not preforming well. I knew if we wanted to bring this solution to mobile centric SMBs it would need to be updated.
